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SterlingParker Review

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SterlingParker Review March 2024

SterlingParker is a newer bookie launched in August 2023, providing what can be called an executive aura to their online bookmaker service.  

The website really pushes the upper-class feel from its elegant cursive logo to the black and gold colour scheme and predominant Roman Empire horse featuring around the place. 

All the smoke and mirrors are done well, however, once you dive in it is obvious that SterlingParker is new to the game and is missing a lot of the features and markets that punters have grown accustomed to. 

On a positive, they have started well by providing good odds that are competitive in the market and they use the BetCloud platform, so navigation and useability is familiar. 

The promo code BETS100 is available to use when joining.

SterlingParker Verdict

Only time will tell if they will become a competitor in the online bookmaking game. They are new to the industry but have caught the eye of Australian bettors by providing a decent racing service with competitive odds in the basic markets.

Their flashy website certainly gives you the executive feel that they were going for, however, we will need to see the direction in which they develop and what other services they provide in the future

SterlingParker Pros & Cons

What’s to like about Sterling Parker

  • Competitive odds
  • Usability 
  • Slick design
What’s not to like about Sterling Parker

  • No live streaming
  • Very few sports markets 
  • No form guide 

SterlingParker Horse Racing Review

SterlingParker provides a decent domestic racing service that provides competitive odds on most Australian thoroughbred, harness and greyhound racing.

You will even get a selection of international races that you can have a crack at as well.

SterlingParker does not provide a form guide but you can follow the flucs, while they provide the basic entrant information.

SterlingParker Sports Betting Review

SterlingParker does provide a sportsbook, however, just now you can only bet on the more simple straight up markets when it comes to sports. 

If the larger bookies are providing 100+ markets, SterlingParker offers under 50, so there is a little work to do.

SterlingParker Odds

The biggest positive is that they have come into the game with competitive odds, which is the bread and butter of the industry.

You can compare their odds with some of the larger bookmakers and find that they have similar, if not better, odds in some of the most popular markets out there.

SterlingParker Mobile App

Being a part of the BetCloud software platform, you know that SterlingParker is going to provide an iOS and Android app that is up to scratch from the start. 


You get the ‘Next Jump’ right at your fingertips when you open the app and you can navigate quickly to the race or sport you need to without any complications.

SterlingParker History

SterlingParker is the trading name of G.J Engellener & N Engellener (ABN 43 298 200 584), licenced by the Victorian Gambling and Casino Control Commission (VGCCC) and a Class I member of the Victorian Bookmakers’ Association.

SterlingParker Frequently Asked Questions

Is there a SterlingParker promotion code?

Yes. Use the referral code BETS100 when joining SterlingParker in Australia.

Does SterlingParker Offer Betting Tips?

Unfortunately not. Tips and form guides is something that will need to be added in the future if SterlingParker wants to become a leader in the industry.

What are SterlingParker's Best Products and Features?

SterlingParker is known to have great promotions for its member once you sign in

How Do I Make a Deposit To My SterlingParker account?

You can use the following methods to credit your SterlingParker account and start betting on your favourite markets:

Debit Card
Visa
Mastercard
EFT Transfer

How Do I Make a Withdrawal From My SterlingParker account?

You can make a withdrawal from your SterlingParker account using the following methods:

Bank Transfer

How Do I Get In Touch With SterlingParker Customer Service?

You can get in contact with customer service by one of the following methods:

Email: [email protected]
Live chat: via the website

If you haven't found the answers here you may find them at SterlingParker's FAQ page:

SterlingParker Review Promo Codes